Internship On Demand
Client Overview
Internship on Demand offers help to students and companies by bridging the gap between college and careers by offering PRE-Internships with today's most innovative companies.
The Challenge
I took on a client project with a large group of designers with the goals to identify key areas for building additional functionality, and visualizing recommended additions. Internship on Demand, a unique internship company wanted to build out the Hiring Manager side of their website and expand their feature set, to allow Hiring Managers to browse through and have an active presence on the website.
The Solution
Our design team conducted research and analyses to finalize features that users found important, and prioritized key features based on scope and time constraints. As a team, we created recommendation documents— prototypes, wireframes, and/or slideshow reports, documenting how the proposed features would work within the website. These documents were then sent to the client, Internship on Demand and their development team, for feedback and implementation.
My Roles: User Experience Designer, UX Researcher, UX Design Team Member
Duration: 1 week
Tools: Figma, Sketching, Zoom, Google Sheets/Excel, Whiteboard,
Research Processes: Competitive Analysis, Developer/Designer Coordination, User Journey Map, Kano Analysis, Digital Prototyping
The Process
Research & Insights
To kick off the project, our design team conducted competitive analyses of the client website with four other existing tools with similar functionalities. We wanted to answer the following questions—
What processes or elements/features works well already?
What processes or elements/features don’t work well?
What features would be valuable to implement to the client site?
Taking these findings into account, our large group of designers drew up 90 concepts of features we wanted to implement into the website.
Wanting to stay within the scope and budget (40 hours) of this project, we walked through the concepts with a developer from Internship on Demand (IOD), who then determined the time and budget required to program and implement each individual feature. Moving forward, I wanted to keep in mind:
“Our primary goal for this project is to prioritize feature additions that would be MOST valuable to users, while also taking into account their desires for a website such as Internship on Demand, and staying within the time constraints and budget we were given.”
Pictured Above:
These are Figma boards containing our feature concept cards, organized into similar themes. The IOD developer helped us scope out time required and budget for each concept, further aiding us designers in prioritizing features based on those constraints.
User Journey Maps
I created these Journey Maps to help identify touchpoints, pain points, and user thoughts and feelings, through every action step within the application.
This first User Journey Map follows the persona Alice, in her interactions with the current existing iteration of Internship on Demand.
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This Second User Journey Map follows the persona Alice, in her interactions with Internship on Demand, following the implementations of the proposed features.
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Kano Analysis
Wanting to stay within budget and the time constraints of the project, our team selected 10 of the 90 concepts and presented them to 10 current hiring managers in a survey format to aid our analysis of their feedback. They rated the features based on functionality, satisfaction, and importance. Taking their answers into account, our team synthesized the findings and implemented them in a KANO analysis method, in which we prioritized the features deemed quintessential to the website functionality, based on the data.
Prototyping and Documentation of Recommendations
Key features that I chose to prioritize and implement all stem from the search functionality— being able to browse through students and candidates, with the ability to filter them based on interests, field of study, etc, and the ability to organize them, allowing for a easier and smoother experience. Given our time constraints, I deemed these features as absolutely necessary additions as an extension of the existing IOD website.
Candidate Organization
Candidate Searching
Conclusion
Next Steps
Follow up with Client for additional desires and info
Usability Testing and User interviews
Prototype more features within the site to be usable
Conduct usability tests with new users to find points of improvement
Conduct more interviews to solidify findings
Scope out further time constraints and budget for more key features within the site
Key Takeaways
Because of our time constraints and budget, we’re only able to build out certain aspects within the site.
Through Team decisions and Kano analyses, we were able to prioritize certain features based on data and statistics
Each individual in the large team of designers brought valuable and quintessential knowledge to the team—
Developers and User Experience Designers must work together to coordinate possible plans of action, taking into account the manpower and time constraints the other may face.
What I Did
Conduct research to understand similar solutions/offerings
Present design documentation that illustrates interactions within a complex problem space
Propose design solutions through rapid prototypes
Refine prototypes through rapid evaluation methods
Adjust design decisions based on project constraints
Visually present design recommendations that support key goals
Prototype meaningful changes to the functionality, interactions, and/or visual design of a digital product